First campaign checklist
Have ready: a pilot group of employees, an approved email template, a landing page, a sender identity, and a start date and time if you want the send to begin later rather than at launch.
Prepare
Have ready: a pilot group of employees, an approved email template, a landing page, a sender identity, and a start date and time if you want the send to begin later rather than at launch.
Steps
- Open Campaigns → New campaign.
- Step 1, Type & template. Choose Email. (Messaging over Viber or SMS is on the Pro and Enterprise plans.) Choose the recipient action: Tracked link, QR code, or Attachment. Pick the campaign language; if a template has no translation for it, the template's default language is used. Then pick a template from the grid.
- Step 2, Landing page. Pick a landing page that fits the template, such as a fake sign-in page for a password-reset email. You can also set a Landing domain. By default the page is served from Phishtime's shared tracking host; you can pick a verified company domain instead.
- Step 3, Email content. Check or edit the From name, Reply-to, Subject, and optional Preheader. The From email is fixed by your sending method. Confirm the SMTP profile used to send.
- Step 4, Targets. Choose All company users, or Specific groups and pick one or more groups.
- Step 5, Send mode. Choose All at once; Spread over a window, which randomizes the sends across a time window so recipients are less likely to compare notes; or Drip · fixed interval, one email every N seconds. You can set a Start at time; leave it empty to send as soon as you launch.
- Step 6, Review & create. Check the summary, name the campaign in the Campaign name field in the Summary panel on the right, and confirm.
The campaign is saved as a Draft. Open it from Campaigns and press Launch when you are ready. This lets you set a campaign up ahead of time and start it later.

